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Sakura Bloom, a manufacturer of elegant, high-end silk and linen baby slings, came to Joshua to design an elegant, modern identity that would attract contemporary parents.
Sakura Bloom and Joshua explored a number of design directions, narrowing it down to this design, eventually used across all elements of the company's public presentations, from packaging, cards, and instruction manuals (shown) to line sheets, ads, and convention takeaways.



