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When A Child's Garden — a retailer of wooden toys and natural baby gear — approached Joshua Newman Design, they wanted to develop the store's jungle theme with the addition of an elephant, a prominent product of the store.
The two companies worked together to find the right combination of clean, Scandanavian style and natural irregularity. The result is the nurturing mother elephant with her (slightly rascally) child and the grass element, used as a call-back element in other items.